Since 1970, Pearison Inc. proudly continues a tradition of quality products, prompt delivery, and outstanding customer service to music educators, guard instructors, and cheer coaches around the globe. With an on-site staff of Sales and Customer Service representatives, as well as secure online shopping, Band Shoppe and Superior Cheer give you an easy shopping experience with fast and reliable shipping through USPS and UPS. And with our Superior Team division serving the Southern Indiana area, we provide a friendly personal touch with our showroom so you can meet with our Sales Team in person. 

Family Owned & Operated

Pearison Inc. was founded by Chuck and Susan Pearison as Pearison Music Service, a small music store in Poseyville, Indiana. Located in a garage next to the Pearison’s home, the company with a staff of five sold and repaired musical instruments for schools. 1979 was the start of selling marching uniforms and accessories. These products were sold from a small black and white flyer that was mailed to three states under the name Band Shoppe.

The 80s


In 1982 the company’s first full color Band Shoppe Catalog was printed and mailed to all fifty states. The 72 page catalog featured shoes, color guard uniforms, marching band uniforms, show flags, and parade banners. The music store and instrument repair shop closed in 1985. The same year the company opened a new warehouse in and expanded a year later to include a manufacturing plant in Cynthiana. Pearison Music Service became Pearison Inc. and Band Shoppe continued to grow.

The early 1990’s began a period of rapid growth. The company bought a building in Cynthiana to expand manufacturing and 10 acres of land just outside of town. In September of 1996 ground was broken on a new 27,500 square foot office, warehouse and manufacturing facility. The company opened Embroidery Direct to sell sports team, cheer and corporate apparel. The first e-commerce website was launched for Band Shoppe. In 1998 Gerber CAD systems, a Gerber Cutter, and Barudan multi head embroidery machines were added in major upgrades to manufacturing capabilities.

The 90s


The 00s


Continued strong growth throughout the decade helped employment grow to around 85 people. The company’s Band Shoppe division became a leader in the marching industry. In 2008 the revolutionary Air Blade twirling prop was introduced to the color guard market and became an instant best seller. Cheer and dance uniforms started to become a growing part of our business. Big investments were made in software and manufacturing equipment to better serve our customers.



In 2012 the company’s third division Superior Cheer was founded with a catalog and website. The athletic team and corporate uniform business, Embroidery Direct was soon renamed Superior Team. In 2014 construction was completed on a 20,000 square foot manufacturing plant addition at the Cynthiana headquarters. Pearison, Inc. now has three divisions Band Shoppe, Superior Cheer, and Superior Team all under one roof.